Since 1995, Newday Communications has been assisting Brand Marketers achieve their goals by consistently delivering effective consumer and trade marketing solutions. Staffed by seasoned marketing professionals, Newday has established a reputation for getting the job done – on-strategy, on-time and on-budget. Our philosophy is simple…”View everyday as a new day to prove ourselves, and always strive to make our Clients shine.” Let Newday prove itself to you.<br /> Newday communications Building Brands &amp; Relationships Since 1995&nbsp; From Beverage Alcohol to Office Products, Account Specific to Multiple Channel, our programs resonate with the target audience and impact purchase decisions. Here is a brief look at some of our work.<br /> Diageo Multi-brand Sampling to capitalize on at-home entertaining opportunities Holiday/occasion-specific materials allowed for year-round programming Latino POS created for key markets&nbsp; Elements included: Banners Counter Cards with Recipe Brochure At-home Entertaining Guides Yoohoo CHOCOLATE BEVERAGE New packaging launch Elements included: POS Out-Of-Home Sell-in Kits Trade Advertising PR&nbsp; budget car rental On-line sweepstakes targeting travel&nbsp;&nbsp; professionals Designed to increase bookings and generate&nbsp; awareness for consumer offerings Promoted via direct mail, e-mail flyers and print advertising&nbsp; Mike’s hard lemonade Year-round programming, including: Channel-specific POS Sweepstakes MIR’s/IRC’s Sampling&nbsp; Canon image CLASS Product line repositioning to better leverage the Canon Brand caché&nbsp; Elements included&nbsp; POS, Print and Trade collateral</p&gt <p>Pride is a personal commitment. It is an attitude which separates excellence from mediocrity” Meet some Newday people that take pride in what they do <br /> Peter Varco President&nbsp;&nbsp; Peter leads the Newday team on every assignment, and it is his consistent ability to identify and develop impactful consumer and trade communications that have been the cornerstone for the agency’s success.&nbsp;&nbsp; Newday has been recognized with numerous awards over the years, but Peter believes the greatest reward is working with people who enjoy the challenge of creating marketing solutions that make a difference.&nbsp;&nbsp; When Pete is not at Newday you can find him on the golf course…he played two times last year.<br /> George Blystone Account Management From analysis to strategic and creative development, to producing major events, George brings a depth of marketing experience that few in the industry can match. George’s marketing partners have included some of the World’s premier Brands and companies such as Canon, Miller Brewing, Pizza Hut, American Home Products, Schieffelin &amp; Somerset, Heublein, American Express and many others.&nbsp; George’s experience and ability to quickly and accurately assess marketing challenges ensures that projects stay on-point, on-time and on-budget.&nbsp; George is a connoisseur of fine scotch, cigars and macaroni &amp; cheese.<br /> Mike Varco Account Management With extensive experience in the fields of Sports Marketing and Sales Promotion, Mike has worked with the biggest and best Brand Marketers in the World, including Anheuser-Busch, Coca Cola, Sears, Subway and Diageo.&nbsp; Mike has one simple business philosophy, “You’re only as good as your&nbsp; <br /> last project”; so regardless of the assignment, our Clients know Mike will deliver.&nbsp; Mike has three loves in his life, Family, Work and the Chicago Cubs;&nbsp; <br /> two out of three return his love.<br /> Julie Murray Account Management&nbsp; Julie has lived, worked and thrived in both the corporate and agency worlds. She was a National Sales Promotion Manager and a Brand Director for the Austin Nichols Company and has held Senior Account Director positions for Tracy Locke and Focus Marketing before joining Newday in 1995. Julie’s vast marketing experience includes Soft Drinks, Fast Food, Salty Snacks, Beverage Alcohol, Travel &amp; Leisure and Financial Services. Julie is driven by results - she gets it and she gets it done. Julie is also a fabulous chef. In fact, Clients and the Newday staff have been known to request meetings at her home rather than the office.<br /> Greg Jontos Senior Art Director&nbsp; Greg is an extremely accomplished Art Director who has developed award- winning designs for Advertising, Promotion, P.O.P, Collateral Materials and&nbsp; the Web. Greg and his design team push the envelope on every project to ultimately create graphic executions that are perfect for each assignment.<br />Strategic planning graphic design implementation Multimedia Event Management Sweeps Fulfillment Printing/Finishing Marketing Plans Consumer Promotions &nbsp;Trade Programs Corporate Communications Business-to-Business Point-of-Sale Merchandising Packaging Collateral Interactive<br /> Since 1995, Newday has had the privilege of working with some of the best and brightest in a variety of product categories. Dewar’s Smirnoff Avis Hennessy Pepsi Stolichnaya diagio Jeffries Jonnie Walker Beaulieu Vineyard Grand Marnier Cellularone Mike’s Hard Lemonade Today’s Kids Baileys Budget Rental Yoohoo&nbsp; Convergint Technologies Ruffino Malibu Tanqueray Diet Coke Classic Malts of Scotland<br /> Peter Varco Newday Communications 50 Water Street Norwalk, CT 06854 Phone: 203-851-5700